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"We are seeing the success of this [maternity coaching] programme, as we have a return rate from maternity leave of 90%"

Emily Midwood, Deutsche Bank, HR Magazine, 18 May 2011

Business case for Maternity Coaching

Why is maternity coaching important?

  • Improves retention rates and helps realise organisation's diversity strategy
  • Reduced risk of "brain drain" of female talent
  • Supports women and employers in the transition - now and longer term
  • Coaching through a transition facilitates a faster return to full productivity and reconnects women with career goals
  • Attracts and retains loyal, high achieving women and parents
  • Specifically, research shows that coaching improves retention rates 12-24 months post return

 

 

 

Business Case